What is Design Thinking?

Designing for Humans

What is Design?

Design is the purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.

Design is a process at the core of our ways of working here at Hooman. With our mission to enable humans to achieve their goals with human-centered digital experiences, we design around every human element of our solutions and not around technology. Because at the end of the day, evolution is not about the tools. It’s about the people.

Design is about the human.

"Design is a work process which has a user perspective and drives development based on each specific customers’ needs."

Design is often mistaken as only an aesthetic component of many things. It is not and it never was. Design is the core of any solution for any problem. It revolves around what is needed and it is the infrastructure for a truly human-centered and future-proof solution.

Design Thinking

“An iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.”

At hooman, we heavily rely on design thinking before we offer digital experiences for our customers’ human solutions. We always start by really understanding and emphatizing with the customers before we define the problem, ideate solutions, build prototypes and test.

Empathize 😍

Developing a clear and deep understanding of the challenge.

Define 📝

Clearly articulating the problem that needs to be solved.

Ideate 🧐

Brainstorming, selecting, and building potential solutions.

Prototype 🤖

Designing a series of prototypes to test all parts of the solution.

Test 👩🏻‍💻

Engaging in a short-cycle testing process to refine and improve the solution.

Design Thinking
through Design Sprints

A design sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users. A practice used by Google, Microsoft, Apple, and a lot of the biggest companies in the whole world.

Through design sprints, you are not bound anymore by a “Make or Break” setting. Everything you do contributes to your bigger plans as design sprints allows you to use any output you had from a first version to a constantly evolving solution.

We at Hooman ensure that we do design sprints and properly gather the right data to ensure that we and our customers build truly human-centered digital experiences.





Making Digital Transformation More Accessible in the 4th Industrial Revolution 👩‍🚀

The design thinking method allows teams to better understand each other and the steps needed to build more options and more choices for more humans. It makes us more lean and agile to have more space and resources to dedicate our efforts to more humans. 

By: <a href="https://hooman.design/team/eeman" target="_blank">Eeman Bulotano</a>

By: Eeman Bulotano

Founder and Chief Digital Officer. Full Stack CX Design and Development. Digital Experience Professional. Business Development / Design. Branding. Beat Making.

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