In July 2025, the Philippine government began implementing a 12% Digital VAT on digital services provided by non-resident and local providers alike. As a digital agency, Hooman anticipated this shift — and we want to assure you that we are not increasing our prices.
We remain committed to providing accessible and affordable digital experiences, and to being a stable, supportive partner to our clients.
No surprises. No sudden hikes. Just the same human-first digital support you’ve come to expect.
What Is the 12% Digital VAT All About?
In simple terms, the 12% Digital VAT is part of the government’s effort to level the playing field between traditional and digital businesses. This new rule ensures that digital services — from apps and platforms to consulting services — are taxed like any other service in the Philippines.
Affected services include:
- Online subscriptions (like streaming platforms or software-as-a-service tools)
- Digital consulting or content services
- Advertising delivered via digital channels
The BIR VAT Advisory provides more clarity on registration and filing requirements for digital providers, both local and international.
Why We’re Not Raising Prices
At Hooman, we saw this coming.
As early adopters and digital natives ourselves, we’ve always been attuned to shifts in the regulatory landscape. We’ve been preparing for the Digital VAT rollout for months — and we’ve absorbed the cost so you don’t have to.
We believe in transparency, trust, and stability — and that means no passing on unexpected costs to our clients.
This isn’t just about accounting. It’s about keeping our promise: we’re here to help.
Digital Transformation isn’t the next big thing anymore, it’s a basic need and basic needs should be more accessible.
Eeman Bulotano
Founder and Chief Digital Officer
Supporting You Through Change
Digital transformation is challenging enough. Our mission is to help humans adapt, scale, and grow through evolving technology — not to complicate things with extra fees.
That’s why our core solutions remain unchanged in pricing:
- Enterprise Resource Planning (ERP) Systems
- Learning Management Systems (LMS)
- Web Experience Design
- Cloud Management
- 360° Customer Experience (CX) Strategy
- Search Engine Optimization
- Marketing Automation
- Social Media Management
- Digital Consultancy
Looking to reassess your digital tools or optimize your workflows? Check out our guide on how to audit your digital tools.
We’re Not Going Anywhere
The introduction of Digital VAT marks an important step in modernizing our digital economy — and we support that goal. But we also believe that growth should remain accessible, transparent, and human-first.
So if you’re navigating new regulations, scaling your business, or simply trying to stay focused on what matters — just know: Hooman is still here to help.
