for Human Solutions.
Hooman Design Corporation
2021 Brand DNA. Anatomy + Identity.
Before we start,
What is Customer
Experience (CX)? 🤔
Who we work with
Experience (CX) 😊
Before we talk about what we need,
let’s take a look at why we might need it.
In any business, the customer is always the key to success so what they experience is very important part of any mission.
CX is the totality of how customers engage with a company / brand. Not just in a snapshot in time, but throughout the entire arc of being a customer.
From providing customer service to maintaining customer relationships to building unforgettable user experiences, understanding CX allows any organization to actually provide what their customers actually need.
How We Work
What we should be providing our human customers?
Humans have evolved throughout time without having to depend on digital things. Humans Survive. What we want to provide is access to digital transformation that lets humans do things beyond survival. Thriving in the 21st Century.
The Evolving Human
(Yes, we can evolve without digital)
(What we offer)
Humans doing more things
Humans can evolve
even without our brand 🌱
This is why organizations should be able to provide a product or service that can help customers become even better than their view of their best selves. Like how Digital Transformation can help Humans become the versions of themselves they never thought was possible.
What the what happened?
the human life cycle? 😯
Digital Transformation 🚀
The digitization of life led to customers being more in control of what they purchase. Giving humans a glimpse of the things they can do beyond their natural capabilities.
This is why we think, it’s important to help more human organizations to get digital transformation. This is what we provide our customers. Revolution.
MIT’s Building Blocks for Digital Transformation 
Established companies face daunting changes as they attempt to introduce digitally inspired customer value propositions. MIT CISR research has identified a set of building blocks that develop assets essential to delivering digital value propositions.
Mktg + Sales + Sup
- Customer Understanding
- Top-line Growth
- Customer Touchpoints
IT + Operations
- Process Digitization
- Worker Enablement
- Performance Management
- Digitally-modified Business
- New Digital Business
- Digital Globalization
Essential Digital Capabilities
Your foundation for digital transformation
Unified data & Processes
- Integrated data and processes (ERP, CRM, broadcast platform, MAMS)
- Getting rid of organizational silos and their own definitions of processes, measures, customers
- Facilitates common view of product, customer and performance
Analytics & Data Capability
- Harvesting data and converting these to insights
- Combining integrated data with a poweerful analysis tool to create strategic value
- Needs culture and skill, above the investment in technology
Business and IT Integration
- Trusting partnership between business executives and IT leadership
- Information seen as a threat must be overcome by a willingness to partner and share
- Companies need capabilities to modify processes or build new methods onto the data and processes platform.
- Options include in-house, outsourced, or hybrid teams.
Digital Transformation is Still Expensive in the Philippines 😔
Okay, so now we know that for companies to be able to provide better Customer Experiences (CX), they need Digital Transformation (DX).
Here’s the catch, it always come with a cost. A LOT OF COST.
What should we do?
Digital Transformation isn’t the next big thing anymore, it’s a basic need and basic needs should be more accessible.
Founder and Chief Digital Officer
How do we
Design for Humans? 🧐
Rule number 1
To be human
is to be free to choose ☝️
Who we are
We are a human-centric digital experience provider
in the Philippines.
We aim to help every organization seeking to Live, Learn, and Love in the 21st century with Accessible, Affordable, Adaptive, and Attentive digital experiences.
We Want to Provide More Options and More Choices.
To help humans achieve their goals with human-centered digital experiences 😊
We are a
We aim to provide more options and more choices.
Human agency is the capacity for human beings to make choices and to impose those choices on the world.
We believe that learning, living, and loving is at the core of being human. To do what we want. When we want to.
To be human is to have a choice.
Through the digital experiences we discover, design, develop, and dedicate, we aim for both of us and our customers to have more options and more choices.
We are not heroes.
We are not saviors.
We are like everyone.
Everyone is like us.
We are humans.
We share what we have
We get what we need.
These ideas reflect our identity.
Like every human, we are built with different parts that serve different functions. This is the Hooman Design.
The Hooman Design.
The Hooman design is the framework of the company. This is our anatomy and it’s composed of a combination of different ideologies and studies that we think are going to help us achieve our goals of providing more options and more choices both for us and our customers.
We Start with Our Hearts.
We Build with Our Heads
We Help with Our Hands.
To achieve our mission, we need to have a clear framework of our operations. A vision is nothing without a map. With the Hooman Design, we are organizing our way of work to ensure that we have an anchor whenever we get lost.
Combining P21’s Framework for 21st Century Living, Ideo’s Design Thinking Approach, the Study of the Psychology of Human Agency of Bandura, Albert, and structuring it using Simon Sinek’s Golden Circle, we developed our identity and story around Why we do this, How we do this, and What we actually do.
with Our Hearts
Though we think before we do, like all humans, what we feel is at the core of everything we do.
The unquantifiable and abstract part of the equation is at the core of our equation.
Human agency is the capacity for human beings to make choices and to impose those choices on the world. We are human when we choose.
We can be more human with more choices.
To be human
is to learn.
To be human
is to live.
To be human
is to love.
To be human
is to be free to choose.
With being a human agency at the core of our identity, we want to try to at least have core values that resonate with the core of being a human being: Evolution.
Our values aim to constantly try to help us revisit and remember what being human is. We think regardless of culture, origins, or goals, every human seeks to Learn, Live, or Love.
This is what we don’t want to forget.
We Want to Learn
We aim to be dynamic and transformative
Humans evolve. We grow and improve ourselves. We constantly find ways to learn and understand more about the things around us. We evolve.
We Want to Live
We aim to be clear and precise
Humans survive. We constantly try to build simple and straightforward solutions and we strive to keep our approach clear and precise. We survive.
We Want is to Love
We aim to be empathic and fair
Humans grow other humans. Empathy is our cornerstone. It helps us understand each other and the situation so we can take the fair course of action.
with Our Heads
For us, our customer best knows and decides where to land their feet and take the next steps to their future. This is why our process heavily revolves around helping our human customers identify all the available options we can provide for their goals and capacities.
What is Design?
Design is the purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.
Design is a process at the core of our ways of working here at Hooman. With our mission to enable humans to achieve their goals with human-centered digital experiences, we design around every human element of our solutions and not around technology. Because at the end of the day, evolution is not about the tools. It’s about the people.
Design is about the human.
"Design is a work process which has a user perspective and drives development based on each specific customers’ needs."
Design is often mistaken as only an aesthetic component of many things. It is not and it never was. Design is the core of any solution for any problem. It revolves around what is needed and it is the infrastructure for a truly human-centered and future-proof solution.
“An iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.”
At hooman, we heavily rely on design thinking before we offer digital experiences for our customers’ human solutions. We always start by really understanding and emphatizing with the customers before we define the problem, ideate solutions, build prototypes and test.
Developing a clear and deep understanding of the challenge.
Clearly articulating the problem that needs to be solved.
Brainstorming, selecting, and building potential solutions.
Designing a series of prototypes to test all parts of the solution.
Engaging in a short-cycle testing process to refine and improve the solution.
Driven from IDEO’s Design Thinking Method. This is how we work.
We learn about the humans we work with
We always aim to gather enough information through research and testing to keep identifying new challenges and opportunities.
We map the process of being human
We translate what we know to structured frameworks aiming to be the anchor of our development processes. Balancing both capacities and opportunities.
We build as lean and agile human beings
We deploy from our design as we combine lean and agile tools, processes, and workflows. Aiming to be efficient and effective for both us and our customers.
We continually sustain and grow as humans
We ensure that everything we do is have the right process, tools, and people dedicated to support and help the humans we work with. Aiming to truly nurture the relationship between humans.
Our Solutions & Services
with Our Hands
Industry 4.0 is here. Transforming all fields, disciplines, and economies. The result of the connections brought by the 3rd Industrial Revolution paved the way for the singularization of the physical, biological, and digital worlds.
This means humans do need more options and more choices to communicate, collaborate, critically think, and create.
These are the solutions we offer to our customers
What humans need
21st Century Skills
We Need 🚀
Thriving in the 21st century demands a unique set of competencies from all of us. P21 came up with the Framework for 21st Century Learning that was based on recommendations of teachers, education specialists, and business leaders.
Learning and living in the 21st Century requires each individual to be able to communicate, collaborate, critically think, and become creative.
Through digital experiences that ensure the effectivity and efficiency of each skill, we try to help every human we work with achieve their goals.
To address the human need of thriving in the 21st century by providing accessible and affordable digital experiences.
Hooman Experience = Human Solutions + Digital Services
Solutions – the answer to the problem
Services – the action to the problem
Solutions: Digital Communications
Enabling You to Connect Effectively with Other Humans
Solution: Digital Collaboration
Enabling You to Work Effectively with Other Humans
Enterprise Resource Planning
Learning Management System
Solution: Digital Critical-Thinking
Enabling You to Think More For and With Humans
Research & Workshops
Solution: Digital Creativity
Enabling You to Create Effectively for Humans
Web/App Design & Development
New Media (Graphics, Videos, VR/AR)
We Combine Open Source, Premium, and Self-Built Digital Tools
To make our offerings affordable and accessible, we utilize open source as the core of our solutions. Enabling us to diminish costs while at the same time providing our customers the option to eventually sustaining the solutions by themselves.
Ensuring that they always have more options and more choices.
This is where we anchor our operations.
Aiming to grow and evolve
to provide more options and more choices
to more humans.
Both internal and external.
Our identity and anatomy.
The Hooman DNA.
The Hooman Design.