A Human Agency in a Digital World – The Hooman Identity

Eeman Bulotano
October 17, 2020
Hooman Design - A Human Agency in a Digital World

Get to know more about the origins of the Hooman Brand and how we chose to be a Human Agency

When we, the founders of Hooman, started to talk about the idea of building our own agency, we were just like most of the people of our age, just some young professionals working our way in the corporate world. The business value proposition of course back then wasn’t as clear as it is now or even the structure of anything. But one thing was clear and certain: we wanted to be free from what we’re currently doing and have a place where we can share what we have with those who need them our own way.

And that’s when Hooman was born.

If you’re familiar with the doge memes, that’s where we got the Hooman name. Yes. We kind of like memes.

But it just made sense for us aside from it being cute, we’re just a group of people with design, business development, business processes, and software development backgrounds that believed in the viability of Customer Experience-Centric services. Our research and our intents showed it. So we figured, aside from the core offering is just focused on the customer, it should be focused on the human side of our customers even more. That’s when we figured we should be a human-centric brand. Not an Ad Agency, Not a PR Agency, Not a Marketing Agency, Not a Digital Agency.

A Human Agency.

But what does it mean to be a human agency?

According to psychology.wikia.org

Human agency is the capacity for human beings to make choices and to impose those choices on the world.

to be human is to be free to choose, it’s there when we realized what we really have to offer. That we don’t have to say we are the best or we are pushing the limits of whatever blah blah technology or process we offer. What we want and need to provide is accessible, affordable, adaptive, and attentive solutions, to those who need them. Through this, we think we can help more small and medium enterprises to achieve their goals without having to exhaust their resources through digital transformation. With that, we believe it could ripple effect into somehow leveling the playing field of our economy. To have more companies becoming more human, by having more choices. 

And that’s where we got the idea for our structure of our identity:

A Human Agency in a Digital World - The Hooman Identity 1

Learn more about the Hooman DNA

We aim to provide solutions and services
that help humans get more options and more choices 🌏

We believe that learning, living, and loving enable us to be human. To do what we want. When we want to.

With humans. For humans.

To be human is to be free to choose. And through the digital solutions we discover, design, develop, and dedicate, we aim for both us and our customers to have more options and more choices.

Mutually becoming more human.

These values we uphold reflect to our brand. Our brand aims to be Learning, Living, and Loving.

From our core values rooting from what we think it means to be human, to our processes driven by the design thinking method, connecting to our services based on P21’s framework for 21st-century living and learning, we try to build our brand identity with an actual system.

All of this connecting to the core of our operations, our simple mission statement: To help humans achieve their goals with human-centered digital experiences 🙋🏻‍♂️In a nutshell, that’s what we want to do, we want to help humans. Lending our hands. Thinking with our heads. Starting from our hearts.

This is where we anchor not just the way we represent ourselves but every aspect of our operations from business strategies to business processes. As much as we can, we don’t want this to be just an aesthetic thing. We choose to be free and that’s where all our efforts will be. To be human. For humans. With humans.

By: <a href="https://hooman.design/team/eeman" target="_blank">Eeman Bulotano</a>

By: Eeman Bulotano

Founder and Chief Digital Officer. Full Stack CX Design and Development. Digital Experience Professional. Business Development / Design. Branding. Beat Making.

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