Human Feature
Mega Global: Re-Igniting Brand Building with Flexible and Sustainable Experiences for Web + Search
Project Type: Distribution / Manufacturing / Web / Digital Marketing / SEO / Cloud / Consultancy / Support
The Human/s:
Mega Global Corporation (Mega Fishing)The Hooman/s:
Eeman (Chief Digital Officer), Harley (Chief Development Officer), Cynna (Chief Design Officer)The Environment/s:
Distribution, ManufacturingThe Challenge/s:
As the Philippines' Leading Canned-Goods Manufacturer and Distributor, Mega Global Corporation, celebrates its 45th year, they aim to expand even further and bring its brand experience to even more Filipinos.
Beyond selling and introducing their wide variety of products, they aim to continually translate their value of 'malasakit' to more humans in the country.
Through their long-term brand strategy, definitely, they knew they need a really tight and flexible web experience that can allow them to deploy their creative ideas on time and in full. Allowing them to be found by their audience wherever they are online.
The Solution/s:
Digital Communications, Digital Collaboration, Digital Critical-Thinking, Digital Creativity
The Service/s:
Web Design and Development, Search Engine Optimization, Web Hosting Services, Web Support and Maintenance
The Experience/s:
Continuing its drive to To help the Filipino in nation-building by providing high-quality, value-for-money food products, Mega Global Corporation's long-term brand strategy diversifies its efforts to all possible angles. With the web now being a key component in everyone's lives, it's definitely a key part as well of the leading brand's game.
Together, MGC and Hooman collaborated to understand what drives their customers and how the company can bring their brand closer to them. The two teams went to do a Human Persona Workshop to identify a web and search experience roadmap that augments the brand experience plans.
This resulted into a new and improved website for Mega focusing more on many different user experiences. From how investors can find the company, how a distributor can apply, how a mom can get new ideas to cook for the family, and even for professionals looking for a new career.
The components assembled with the site ensures that all of these experiences can be easily found through search engines and tracked by the MGC team for tracking. Improving both internal and external operations.
Wrapping altogether with monthly reporting and updates from Team Hooman where we audit user behaviors and recommend how we can improve the experience and at the same time be ready whenever the brand team releases new programs and activities to further push their mission.
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