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Design Thinking Method

Designing for humans.

What is Design?

Design is the purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object.

Design is a process at the core of our ways of working here at Hooman. With our mission to enable humans to achieve their goals with human-centered digital experiences, we design around every human element of our solutions and not around technology. Because at the end of the day, evolution is not about the tools. It’s about the people.

Design is about the human.

"Design is a work process which has a user perspective and drives development based on each specific customers’ needs."

Design is often mistaken as only an aesthetic component of many things. It is not and it never was. Design is the core of any solution for any problem. It revolves around what is needed and it is the infrastructure for a truly human-centered and future-proof solution.

Design Thinking.

“An iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.”

At hooman, we heavily rely on design thinking before we offer digital experiences for our customers’ human solutions. We always start by really understanding and emphatizing with the customers before we define the problem, ideate solutions, build prototypes and test.

Empathize

Developing a clear and deep understanding of the challenge.

Define

Clearly articulating the problem that needs to be solved.

Ideate

Brainstorming, selecting, and building potential solutions.

Prototype

Designing a series of prototypes to test all parts of the solution.

Test

Engaging in a short-cycle testing process to refine and improve the solution.

Design Thinking
through Design Sprints

A design sprint is a framework for answering critical business questions through design, prototyping, and testing ideas with users. A practice used by Google, Microsoft, Apple, and a lot of the biggest companies in the whole world.

Through design sprints, you are not bound anymore by a “Make or Break” setting. Everything you do contributes to your bigger plans as design sprints allows you to use any output you had from a first version to a constantly evolving solution.

We at Hooman ensure that we do design sprints and properly gather the right data to ensure that we and our customers build truly human-centered digital experiences.

LEARN.

IDEA.

BUILD.

LAUNCH.

Enabling Digital Transformation in the 21st Century

Design Thinking 1

How We Do This

We Discover, We Design,
We Develop, We Dedicate 💡

We help you not just through technology, we discover, design, develop, and dedicated
processes, workflows, and experiences for every step of your digital transformation.

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