Human Feature
EDIA: Optimizing Furniture Brand and Marketing Efforts with 360 Digital Marketing
Project Type: Distribution / Web / Ecommerce / Digital Marketing / Retail / SEO / Social / Cloud / Consultancy / Support
The Human/s:
EDIA Home (Megamax Concepts Inc.)The Hooman/s:
Eeman (Chief Digital Officer), Harley (Chief Development Officer), Lance (Junior Developer)The Environment/s:
Distribution, Retail, FurnituresThe Challenge/s:
As a furniture company, EDIA Home faces a number of challenges in today's competitive marketplace. One of the biggest challenges is standing out in an increasingly crowded market. With so many options available to consumers, it can be difficult for a furniture company to differentiate itself and attract customers.
Another challenge is keeping up with the latest design trends and technologies, which is especially important in the furniture industry. EDIA is constantly on the lookout for new and innovative ways to improve the functionality and aesthetic appeal of its products.
Finally, as an online seller, EDIA is challenged with the constant need for keeping their website user-friendly, visually pleasing and optimized for sales, which could be affected by changes on the website design and coding, as well as updates in technologies.
The Solution/s:
Digital Communications, Digital Collaboration, Digital Critical-Thinking, Digital Creativity
The Service/s:
Web Design and Development, Social Media Management, Search Engine Optimization
The Experience/s:
Here at Hooman, we're always on a mission to help businesses like EDIA Home 🛋️ reach their full potential online. Recently, EDIA reached out to us for help with their e-commerce website, which was developed by someone else and was causing some issues for them. We were more than happy to step in and help maintain and update it to support their marketing and sales efforts.
One of the first things we did together was to optimize the e-commerce website on the Magento platform, where customers can easily shop for EDIA's stylish and practical furniture. The website is super user-friendly and visually pleasing, making it easy for customers to find what they're looking for and make purchases. 🛍️
We also helped EDIA with their social media game, by providing them with advertising, SEO, search advertising, and email marketing services. This helped to drive more traffic to their website and increase their online visibility.📈
Oh and let's not forget, we're not just website helpers, we're consultants too! 💡 We provided EDIA Home with guidance and advice on how to develop their digital strategy, understand and analyze their business needs, set goals, and measure the results of their campaigns. Plus, we always keep EDIA Home in the know with the latest industry trends and technologies.
Overall, our partnership with EDIA Home has been a blast and has helped them reach new customers. With their focus on innovative, practical, and stylish furniture and our expertise in digital marketing, EDIA Home is killing it in the furniture industry in the Philippines. 💪🏼
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