Human Feature

EDIA: Optimizing Furniture Brand and Marketing Efforts with 360 Digital Marketing

PH's Innovative, Practical, and Pretty Furniture Provider expands to all relevant parts of the web. From their own Ecommerce to Social, and Search, we collaborate to get them where they want to go.

The Human/s:

EDIA Home (Megamax Concepts Inc.)

The Hooman/s:

Eeman (Chief Digital Officer), Harley (Chief Development Officer), Lance (Junior Developer)

The Environment/s:

Distribution, Retail, Furnitures

The Challenge/s:

As a furniture company, EDIA Home faces a number of challenges in today's competitive marketplace. One of the biggest challenges is standing out in an increasingly crowded market. With so many options available to consumers, it can be difficult for a furniture company to differentiate itself and attract customers.

Another challenge is keeping up with the latest design trends and technologies, which is especially important in the furniture industry. EDIA is constantly on the lookout for new and innovative ways to improve the functionality and aesthetic appeal of its products.

Finally, as an online seller, EDIA is challenged with the constant need for keeping their website user-friendly, visually pleasing and optimized for sales, which could be affected by changes on the website design and coding, as well as updates in technologies.

The Solution/s:

Digital Communications, Digital Collaboration, Digital Critical-Thinking, Digital Creativity

The Service/s:

Web Design and Development, Social Media Management, Search Engine Optimization

The Experience/s:

Here at Hooman, we're always on a mission to help businesses like EDIA Home 🛋️ reach their full potential online. Recently, EDIA reached out to us for help with their e-commerce website, which was developed by someone else and was causing some issues for them. We were more than happy to step in and help maintain and update it to support their marketing and sales efforts.

One of the first things we did together was to optimize the e-commerce website on the Magento platform, where customers can easily shop for EDIA's stylish and practical furniture. The website is super user-friendly and visually pleasing, making it easy for customers to find what they're looking for and make purchases. 🛍️

We also helped EDIA with their social media game, by providing them with advertising, SEO, search advertising, and email marketing services. This helped to drive more traffic to their website and increase their online visibility.📈

Oh and let's not forget, we're not just website helpers, we're consultants too! 💡 We provided EDIA Home with guidance and advice on how to develop their digital strategy, understand and analyze their business needs, set goals, and measure the results of their campaigns. Plus, we always keep EDIA Home in the know with the latest industry trends and technologies.

Overall, our partnership with EDIA Home has been a blast and has helped them reach new customers. With their focus on innovative, practical, and stylish furniture and our expertise in digital marketing, EDIA Home is killing it in the furniture industry in the Philippines. 💪🏼

Partnered with humans of all shapes and sizes 🥰

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Philippine College of Physicians
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Dr. Karl Tan

Highly recommended.

One of the few versatile digital technology companies that focuses on their client’s need thru state-of-the-art innovations.
No regrets in working with this team! Great job.


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Dr. Karl Marvin Tan
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I highly highly recommend Hooman Design.

Their team has been super helpful all throughout the set up process.

They’ve been very patient from the very beginning. Hooman design has one of the finest customer service I’ve experienced so far. Service is exceptional.

I availed their ERP system. Monitoring everyday operations has become so much easier. Their system is really convenient to businesses like ours.

Setting up was definitely a challenge especially for us who did not have any background knowledge regarding ERP systems. Their team was extremely hands on and super approachable, we were able to understand and set everything up with their guidance.

Thank you so much Hooman Design. I am more than satisfied with your product and service.


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Nicolle Sy
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Will definitely recommend Hooman Design!

Thank you so much Hooman Design! Setting up a website has never been this easy; and the support is always online to help me with the back-end of my website. They also did a good job of designing my pages and they will help you out with your vision, turning into a working reality. Will definitely recommend Hooman Design!


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Em Sambayan
RnB & HipHop Artist
Divine Wisdom Christian Altruism Academy 3

…always going the extra mile to deliver excellent service.

Definitely recommend their team for always going the extra mile to deliver excellent service. We availed of their Learning Management System and Website Development services for our school and they were always patient enough to hear out concerns and recommend detailed improvements. They’re also very easy to talk to which makes meetings productive and efficient 👍


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Conrad Manalansan
School Administrator
MySolutions Asia - FB

…professionalism, flexibility, and quality of work.

I highly recommend Hooman Design because of 3 things: professionalism, flexibility, and quality of work. They are young creative individuals who will make your company’s website stand out from your competitors. They will not just build your website, but they are also after building your brand, which is very essential in marketing. God bless, team Hooman!


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MySolutions Asia
Chief Marketing Officer
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…the highest recommendation for your team!

A Website mirrors the company identity which gives it a face and soul. I couldn’t be any happier with the website that your team developed. Thank you Hooman.Design for being a helping hand to a startup company like PDB! This team has a lot of expertise but their people skills helped them understand the client’s need and mission. Their genuine desire to help a company achieve its goal really stands out. I have nothing but praise and the highest recommendation for your team!


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Paula Bulaong
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…It is run by professional and creative individuals.

True to its name, Hooman is focused on their clients. It is run by professional and creative individuals who utilized design thinking to come up with solutions tailor-fitted to their clients. Their staff are friendly and patient.


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Frazdic Sta Ana
Group Brand Manager
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Their process is collaborative and user-centric.

When we decided to rebrand Headroom, we know from the onset that we need creatives that understand our studio DNA. Hooman definitely fit the bill. They gave us a fresh brand logo, brand identity, and an awesome website. Their process is collaborative and user-centric. 11/10 will recommend.


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Kevin Nieves, UAP
Design Director – Co-Founder​

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